Why You Do Have Time for a Fitness Blog
When it comes to fitness blogging, I hear a lot of excuses from fitness pros about why they don’t do it.
The primary reason?
“I’m too busy. I don’t have time to blog.”
I heard it back in September at the BCFIT ’10 conference in my session on fitness marketing with social media.
I’ll probably hear it again in November, when I present on fitness blogging at canfitpro’s Vancouver conference.
It’s just an excuse, though, and here’s how I know: I have the same problem. I don’t blog every week (or even every month sometimes–oops).
And why not? Uh, I don’t have time?
Meaning: When I’m not on deadline with an article or writing/editing project, I manage to find other things to do instead.
Like Facebooking. Or chatting with a colleague on the phone. Or catching a movie (last night it was Canada’s own FUBAR II).
Isn’t it the same excuse people use for not exercising?
No time. Meaning: They don’t feel like using the spare time they do have for working out.
As for blogging, here’s why it makes sense to at least set up a blog so it’s there when you can get to it.
Blogging and other online pursuits (Facebook!) are part of the new way to market fitness. The old way is setting up a brochure-style website then ignoring your online presence.
If you’re a fitness pro, what do you tell clients about how to carve out time for exercise? Could any or all of those strategies work for your own blogging pursuits? Whether you blog or not, share your tips and ideas here!
Now if you’ll excuse me, I’ve got to get back to Facebook.
